Why Digital Marketing is better than Conventional Marketing?

Introduction

In simpler words, marketing is the activity of telling people about your products or services. It is useful for businesses to reach out to multiple customers. Although, it is true that for the past years, companies have been using the traditional marketing. Such as, TV ads, newspapers, and billboards. However, the world has changed a lot from what it used to be. digital marketing trends are now gathering steam. Digital marketing refers to online strategies used to promote products or services, such as the use of the internet, social media, websites and emails. There are multiple free digital marketing courses available online. And you can take advantage of them to get started learning more about digital marketing.

Not to mention that, traditional marketing can cost a lot of money. Because one TV commercial or a large billboard cost too much. Therefore, these are often beyond the financial reach of small businesses. By taking free data analytics courses, you can learn about lower-cost Digital Marketing strategies that can help you spend less and reach more. Comparatively, digital marketing is affordable. For instance, social media cost is far less than the big newspaper ad printing cost, or covering an ad on Google. Furthermore, digital marketing is affordable even for small businesses, and reaching millions of people is an attainable goal.

1.    Digital Marketing is Comparatively Affordable

Traditional marketing is extremely costly. I could do one TV commercial or a huge billboard, both of which are expensive. Many small businesses cannot bear these costs.

On the other hand, digital marketing is a lot less expensive. For instance, posting on social media or running a small ad on Google, costs lower than printing a newspaper ad. Furthermore, a small business owner can create an impactful ad without breaking the bank. Since, digital marketing allows even the smallest business to reach a vast audience while staying under budget.

2.    Reach More People

Secondly, we have the other perk of it. Well, yeah! You can easily reach more people using the right digital domains. On the other hand, the scope of traditional marketing is narrow. For instance, a billboard or newspaper ad reaches only people in a single city or town. However, there are no territorial limitations in digital marketing.

Digital marketing can just let you reach people all over the planet. For example, someone can see an online ad while sitting in a foreign country. Thus, this is extremely beneficial for those companies who plan to expand and distribute their products globally.

3.    Target the Right Audience with digital marketing

In traditional marketing, you don’t get to pick the audience for your ad. A TV ad, for instance, could be viewed by toddlers, grown-ups or senior citizens. Because you don’t get to select the right target audience. In this way, it will not be able to give you the right customers.

On the other hand, digital marketing allows you to target specific audience. So, if your product is targeted at teenagers. Then you can only show your ad to people from 13 to 19 years of age. As a result, the people seeing your ad are more likely to buy, and your sales go up.

4.    Interactive and Engaging

When it comes to making interactive and engaging communication, DM still outsmarts. Undoubtedly, traditional marketing is one-way communication. For example, there is no way to communicate when you see a TV ad. So, that makes it less interactive.

Whereas, digital marketing has the two-way communication. So, if a customer sees your ad on Facebook, they can message you, ask questions, or comment. Thus, it makes digital marketing more interesting. As a result, it contributes to a connection between the business and the consumer in a more effective way.

5.    Quick Results need quick-paced digital marketing

Traditional marketing is a gradual process. If you post an ad in the newspaper, you have to wait until people get a chance to read it. You may not know right away whether it took.

In digital marketing, you get the immediate results. On Google, for example, if you run an ad, you can instantly view how many people clicked on the ad. This enables businesses to take action faster and optimize their strategy.

6.    Easy to Measure Success on digital platforms

With traditional advertising, it isn't easy to measure the effectiveness of an ad. You can’t track how many people saw a billboard or bought a product after watching a TV ad.

Digital marketing is dissimilar. It enables you to record and analyze everything. For example, you can:

·         See how many people clicked on your ad.

·         Track visits to your website.

·         Know how many people bought it.

This helps to identify what works and what doesn’t.

7.    Digital Marketing comes with super Flexibility and Creativity

As for conventional marketing, it offers only a few options. You can only put a picture on a billboard or a short video on TV, for example.

There are limitless prospects in digital marketing. You can:

·         Make a video, animation, or slideshow.

·         Post photos and write blogs.

·         Make fun quizzes or games.

It enables businesses to be more distinct and reach a larger client base.

8.    The whole digital arena Works 24/7

A billboard is only effective in the day-time when men can see it. A newspaper ad is noticed at the same time the person reading the newspaper notices it. So, traditional marketing does not always work.

Digital marketing operates 24/7, such as a social media online ad running in the background while you sleep. Your website is open 24/7 for your customers to shop. This makes digital marketing more efficient.

9.    Better for the digital Environment

Traditional marketing often uses paper, plastic, and several other materials. For example:

·         Any flyers or brochures are printed on paper.

·         The billboards use plastic banners.

·         The downside is that this can be bad for the environment.

Digital marketing does not harm the environment. It is online, so no paper or plastic is needed. This allows green businesses to promote their products while saving the planet.

10. Reach Out to Younger Generations

And younger people now spend more time online than watching television or reading newspapers. They are on social media, YouTube and apps, so normal marketing might not touch them.

Thus, digital marketing is a key way to engage with young people. For example, businesses can:

·         Post fun videos on TikTok.

·         Share photos on Instagram.

·         Run ads on YouTube.

From there, they can easily market to a younger clientele.

11. Digital Marketing is Easy to Start

Traditional marketing is full of planning and cost. Creating a TV commercial, printing a magazine ad, etc., takes time and effort.

It is easy to start with digital marketing. It takes less than a couple of minutes to create a Facebook page or a YouTube channel. They also faced some very healthy competition from small businesses and individuals who could start digital marketing without needing any special training.

12. Adapts to Digital Trends

Traditional marketing is not able to change quickly. Like, you cannot change a billboard once it is printed.

Your content can be updated instantly with time and date whenever required. Say, that there’s a new trend or an event, and you create a new post or video right away. It also helps such companies remain pertinent and appeal to a wider mass.